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The final session at SMX Advanced Seattle came with an information embargo attached. Attendees were asked to respect a one-month silence period, to refrain from blogging information from the session. Though the conference-space was packed with a standing room only crowd, the embargo has been universally observed. Today marks the one month point. The embargo has expired and “Give it Up” posts are starting to appear on SEO/SEM blogs.
This was supposed to be the session at which leading edge SEOs released their deepest and most effective search marketing secrets. Rumour had it the major search engines were to be banished from the room. Any blogger known to post info from the session before the embargo ended would be considered persona morte by others in the industry. No kidding around.
The speakers list, which was not posted to the SMX website, featured; Stephan Spencer, Sheri Thurow, Mikkel deMib Svendsen, Bruce Clay, Mike Grehan, Jill Whalen, Jennifer (JenSense) Slegg, Todd Friesen, Greg Boser, Danny Sullivan, and Matt Cutts (yes… that Matt Cutts).
