Archive: July, 2007

… continued from Thursday’s post …

Jill Whalen, one of the original SEOs followed Mike. Jill mentioned a number of well known SEO techniques such as using Alt tags in images, writing proper titles and descriptions, the solid stuff SEO is built on. She then went on to talk about how to link these basic techniques together. For instance, use the same keyword phrase in the alt text and anchor text of links.

An interesting linkage Jill drew involved using navigational bread-crumb links to phrase the title of internal pages. Her advice is to take the last three keyword phrases from the bread-crumb links, reverse their order, add the company name, and use them to construct a page title.

Jennifer Slegg followed Jill to talk about links, link loving and healthy internal link structures. For example, when writing new content pages, always link to them from your homepage. A couple of articles linking to those content pages help as they will give the content credibility in the eyes of the search engine spiders. She also notes content should be kept close to the surface of a site cautioning a maximum of 2 levels deep.l
Keep important content close to the surface.