Archive: July, 2007

The first great but difficult thing about working in Search Engine Optimization is the fact that the field is constantly changing. Nothing stays the same in search for very long, a reality reflected in the SERPs. As the sands are continuously shifting, SEOs need to remain on top of new technologies, techniques and online marketing opportunities.

Business networking and information sharing are deeply rooted practices in the search marketing circles. When one SEO picks up on a new way of doing something, it rarely stays secret for long. A seemingly unnatural level of openness and communication is common in the search marketing sector due in part to the still relatively small size of the industry along with its youth. Search marketing is a business sector made for social media.

A quick definition of social media could read: Online applications designed to facilitate community building and information sharing through user-created and promotion of various forms of web content. There are social networks for virtually any community and interest one could think of. Built on user-participation, social networking has become both a personally charged pastime and a detail-oriented marketing device. Because content on social networks is usually developed and recommended by registered members who consider themselves part of a greater community, social networks tend to be trusted by users and spiders alike.