Usability and SEO
Monday, July 23, 2007The topic of Usability and SEO has come up again, this time in an exchange between Usability expert Kim Krause Berg and the social content network Sphinn. A post titled, “Search Engine Marketing is Bogus for Sites that Simply Don’t Function“, prompted Sphinn to create a specific category for Usability related articles.
Kim has talked and written about Usability for years. She is one of a dozen or so recognized experts in the field and runs the popular discussion forum Cre8asite. While saying there was no place for her in a community made up primarily of her peers might seem a bit dramatic, Kim has consistently lobbied the search marketing sector to take usability issues as seriously as they take the latest fluctuations of Google PageRank values.
Usability, which is far more important than PageRank rarely generates the degree of discussion it deserves. It is certainly an important facet of overall website marketing and an enormous consideration for good SEOs.
SEO can be loosely defined as increasing a website’s position in organic search rankings by improving or adapting several critical elements elements of documents in and related to that site. That’s a basic definition anyway. For professional SEOs, that basic definition has evolved to include services meant to improve sales or conversions.
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