An old Zen saying goes, “the longest journey begins with the first steps”. Who ever came up with that ol’ saw has obviously not spent a great deal of time doing business travel. In reality, the longest journeys often begin with a red-eye flight.
I have spent the last five days in Seattle attending the first annual Search Engine Strategies Travel conference, held Thursday and Friday (of last week) at the beautiful Seattle Waterfront Marriott. Late tonight, I head to SeaTac for a long flight into Chicago that will put me on the ground somewhere around 5AM central.
The point to putting one’s body through such stress is obvious. Search marketing demands a devotion to constant learning and upgrading in an environment that is constantly changing. From my experience, the very best way to stay on top of these changes is to hang out with the very people who make them. This industry is populated with some of the smartest and nicest people one could ever have the deep pleasure of meeting. SES Travel 07 was an exceptional experience (and good for the Metamend family I might add). AdTech Chicago should be even better (though I will be the only Metamender present
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