SEO Blog

Sometimes the world acts in mysterious ways. For most SEOs and their clients, “the world” has traditionally been defined by the Top10 placements found on the front pages of Google, Yahoo, MSN and Ask. Sometimes the world is just not big enough.

My last post involved social networks and SEO for social media. While this has been an overly hot topic for the past six months, it only recently reached a tipping point at which working social media became an essential service for well run SEO shops to offer. The tipping point(s) as I see them rest on two specific social media properties and their affect on way people use search and search engines.

The first is Facebook. Though Facebook is a relative newcomer, its rise in popularity has been extraordinary as it rapidly displaced MySpace as the critical place to find or be found. Over the last sixty days, Facebook have seen one of the greatest growth periods of any major online application. In the past two months, Facebook has acquired hundreds of thousands of new individual users and, more importantly, user-generated network groups. These network groups focus on commercial, political, social and personal issues and provide a platform for networking, discussion, mass-communication and ultimately, some form of action.