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Metamend was founded in the late 90’s. That’s around the time when I started my career in search marketing. Back then, websites could be thought of as fairly linier environments where INDEX (or HOME) would be the top of a two or three level pyramid of pages. Content was relatively static and the search engines acted almost predictably.
Most small business owners working with SEOs considered their websites to act like electronic brochures. The E-entrepreneurial types opened online versions of their brick-and-mortar stores and the especially crafty started vast affiliate programs. For almost ten years, the web was wild.
Two years ago broadband access became the common home standard in the United States. That’s when the web became truly interactive and the days of the simple brochure website as an effective tool for small businesses and their search marketers were numbered.
Though the average small business website has become more sophisticated, the basic content / design philosophies of website as electronic brochure have not changed. A great deal of what is considered web design best practices comes from that time and many websites still seem stuck between then and the point two years ago when the nature of the web started to change.
