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Monday, September 17, 2007

Basic SEO Venues – The Google network, Tying it together

Posted by Jim Hedger @ 11:10 am

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Imagine yourself as an SEO servicing a fairly large client or business. The client has tens of thousands of unique URLs in their domain(s) and more content than you can reasonably shake a magic wand at. To make matters more complicated, they are getting creamed by their competition under their most important keyword phrases on Google. They want you to turn their situation around and it has to be done within their concept of a reasonable time period.

Your task, while not impossible might certainly look implausible. Taking on and beating an established competitor is a daunting challenge, especially if that competitor has enhanced their search placement through SEO. Fortunately, you likely have a few newer promotion tools at your disposal some of which your competition might not be using.

In April 2007, Enquisite Search Metrics measured US search referral traffic through the Google network and found that Images, Local and News collectively drove 6.52% of all incoming visitors from Google domains. With Google serving over 4billion search requests each month, 6.52% represents over 613,496,932 search referrals.

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