SEO Blog

Google has introduced a new method of placing AdWords paid search ads on private websites that might re-revolutionize search advertising. Google Gadget Ads are widgets in which dynamic, rich media advertising can be displayed. Unlike traditional text-link AdWords, Google Gadget ads could include audio, maps, HTML, JS, video or Flash animation, often in the same space.

The Google AdWords Gadget Ads page calls gadget ads, “Websites within Websites”. Basically, a gadget contains a small website within an application that appears on relevant websites in the AdWords content network. The use of Gadget Ads greatly increases versatility and flexibility for both AdWords advertisers and webmasters displaying the ads.

Google revolutionized search advertising in the early part of this decade by innovating (and improving) on the Overture Pay per Click model and by providing the largest distribution system in human history to its advertisers. The introduction of Google Gadget Ads opens the door for other ad-networks to come up with similar competing advertising opportunities.

Another outcome of Google Gadget Ads is easier inclusion of graphic display ads as served up by Google’s greatest pending acquisition, DoubleClick. Gadget Ads create an instant, global distribution network for banner and display advertising. Perhaps this is Google’s way of merging the two advertising markets. Check out the Gadget Ad sizing example page Google provided to make your own judgment.

For PPC-focused search marketers, the introduction of Google Gadget Ads necessitates the integration of display advertising into client services. It is time to learn as much as possible about that side of the online marketing sector. There is going to be a test for all of us on this sooner than later. The time to cram for knowledge is now.