Main Feed - RSS 2.0
A few months ago Yahoo! shut down a long used free SEO tool known as the Overture Keyword Selector Tool. This weekend, it appeared back online. The problem is, its data remains dated January 2007.
The tool was developed to help Overture advertisers find lists of words or phrases to bid on in the original auction-style PPC format but became one of the most heavily used SEO applications. It was free and provided the relative value of topical keywords and phrases. When a keyword or phrase is queried, the tool produces a database of related words or phrases Overture (now Yahoo! Search Marketing) users entered while conducting searches under similar keyword queries.
Over the years, it was also incorporated into several other free SEO tools, many of which have not functioned properly since Yahoo! shut the service in the early summer.
Though the data it displays is nine months out of date, its return shows the importance of keyword selection and keyword tracking. For advanced SEO shops, that sort of tracking has come a long way.
