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It’s not often that the big three give anything away regarding ‘on page’ optimization, but yesterday in the Google webmaster central blog, the “snippet team” outlined several simple ways to improve your web pages ’snippets’ as they appear in search results.
The snippet is the short text ‘preview’, that also includes the page title and URL, which appears as part of each search result. A good snippet can influence the amount of clicks that a web page attracts and can be a way of separating your site from the competition. Google’s “Snippet algorithm” is completely automated and in order to increase relevance for the user the snippet shown can depend on the search query. Here is an example of a Google snippet for the BBC News web page.
