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Using a more comprehensive scoring system, comScore released its August 2007 search engine market numbers this week showing Google serving 61% of all search queries worldwide. The report also shows how many searches were conducted by continental region.
According to comScore’s figures, there were 61,036,000,000 (61 billion) searches conducted by 754,459,000 unique search users around the world. The largest number of those unique users, (257,952,000) live in the Asia-Pacific region followed by Europe (209,678,000) and North America (206,278,000). Latin America and the Middle East had the lowest number of unique search users with 49,995,000 accessing search from Central and South America and 30,556,000 entering search queries from the Middle East.
When searching, the majority of all users turn to Google. Here is a short breakdown of the Top10 search related properties in August 2007 as measured by comScore:
Worldwide - 61,036,000,000 searches in Aug2007
Google - 37,094,000,000 searches (60.7%)
Yahoo! - 8,549,000,000 searches (14.0%)
Baidu - 3,253,000,000 searches (5.3%)
Microsoft 2,166,000,000 searches (3.5%)
NHN 2,044,000,000 searches (3.3%)
eBay 1,319,000,000 searches (2.1%)
AOL 1,212,000,000 searches (1.9%)
Ask 746,000,000 searches (1.2%)
Fox 683,000,000 searches (1.1%)
Lycos 441,000,000 searches (0.7%)
