SEO Blog

Facebook founder and CEO Mark Zuckerberg gave Ad-Tech NY attendees a sneak peak at the rapidly growing social network’s new advertising platform as he unveiled it in Midtown Manhattan yesterday.

In order to offer a range of options for different types of advertisers, there are three unique Facebook Ad formats.

Facebook Pages is designed for businesses wanting to create a commercial Facebook profile page. These pages will have all the functionality of personal pages. Visitors can sign up as supporters or friends of the business and send messages of support that appear on the news-feeds of everyone associated with that business. Videos, reviews, audio files, flash content and other application formats will be supported as they are on traditional personal pages. Commercial Facebook Pages will be free to build and are ment to act as advertising platforms for the two other ad-formats Facebook offers.

Facebook Social Ads are smaller, targeted advertisements designed to “… allow your business to become part of people’s daily conversations.” Social ads will be displayed to users who have recently visited particular Facebook pages or off-network websites using widgets or gadgets from the third advertising format called Facebook Beacon. The ads will appear in a left-side ad space on Facebook pages and also in the news-feed of engaged users as attachments to relevant stories or events. (eg: a friend becomes a fan of a movie that has a Social Ad campaign)