Archive: November, 2007

Just a quick note to note the launch of the Metamend Search Engine Optimization and Marketing Facebook Profile page.

We’re just starting to load the profile with information about the company, its services and the people behind those services. We’re also using the social aspect of Facebook to promote our latest have fun for the Food Bank endeavour, Hockey Night on Yates St within the Victoria tech community.

Friends and supporters of Metamend are cordially invited to become “fans” and add to the content on the page. Profile fans can join in or start SEO discussions, ask SEO related questions, upload images, receive information about events we’re participating in, and network like heck through the layers of contacts Facebook profiles provide.

Former US Speaker of the House Tip O’Neil (D-WA) once quipped, “All politics are local.” He was referring to the necessity of elected politicians to listen to and work on behalf of the ultimate assessors of their past and future success, their constituents. When it came down to choosing options, the smart politician always chooses the ones that favour the folks who elected him.

Similarly, there is a philosophy in search marketing circles that states “All search is local”, or to be more precise, most product and services searches are local. Search users use search when looking for something they want to purchase or something they require professional help with. Most of the answers they seek can be found within five to twenty miles of their homes.

Since people have been buying local products and accessing nearby services for countless generations, that fact is not lost the vast majority of consumer searchers. The difference is search is rapidly replacing traditional marketing sources such as telephone directories, newspaper ads, television and even junk-mail in informing locals about local products and services.