They say it’s not official until someone puts it in writing. Over the long Thanksgiving weekend, Google amended its webmaster guidelines to include a line reading:
“Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.”
The line replaced a less stringent warning which only mentioned the buying of links in order to improve a site’s ranking.
This is likely the last word on bought and sold links for the time being but it re-enforces the values of “whitehat” SEO Metamend is known for following. Our SEO work tends to focus on improving websites for spiders and live-user conversions and not as heavily on the acquisition of incoming links.
Those involved in the selling of links are urged to study up on the rel=”nofollow” attribute .
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