An incident earlier this morning has taught me a bit more about advertising through Facebook.
In case you’re interested, Chris Chan from Vancouver BC is selling his World of Warcraft account for a mere $900. I found out about it because his ad appeared against my Facebook profile which was weird considering I do not know Chris Chan and do not participate in WoW.
Consisting of, “70 mage BT/MH attuned,70 druid w/ rare kara mount!”, the sale of Chan’s WoW account has been broadcast to his friends and to the friends of his friends as well as being displayed in the Vancouver BC network marketplace. Though I have never played or even seen the multiplayer universe known as World of Warcraft, Chan’s advertisement was displayed to my Facebook account because a close friend of mine is an avid WoW gamer.
While it was sort of cool to see how the Marketplace system filtered an ad to my account, the PartyPoker pop-under that appeared after clicking Chan’s ad wasn’t so cool. It’s worth monitoring pop-under activity to see if Facebook relies on this type of advertising or if the folks working for PartyPoker have found a creative but spammy method of inserting their content-calls into the link-strings of Facebook profiles. (A third, more sinister scenario has PartyPoker adware on my computer but that is less likely as I use several adware scrubbers and virus scanners)
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