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Friday, November 30, 2007

Site Jacking and the DMCA

Posted by Jim Hedger @ 10:19 am

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Far from being the sincerest form of flattery, imitation is often a big waste of time.

Two days ago I was performing a rather dull set of SEO experiments when I noticed something very disturbing. While testing Google’s SERPs against keyword phrases inserted into the Metamend Facebook profile, I found a Chinese SEO company had completely stolen the Metamend source-code, images and all. The Chinese firm, Okwoo.com had slightly altered and translated the site-text into a Chinese language but had left blog postings (many of which I wrote) in the English language they were originally written in. It’s called site jacking and it happens more often than a reasonable person might realize.

The discovery posed deep problems on many levels, the least of which was the series of phone calls that overtook the better part of the afternoon. It’s never much fun to tell the president that you’ve found a problem, even when you are not the one at fault. The way these things inevitably turn out, when you find and report it, you get charged with fixing it.

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