SEO Blog

One always worries when the tradeshow floor appears smaller.

Have you ever wondered how much money it takes to throw a large convention like Search Engine Strategies or WebmasterWorld’s PubCon?

While the actual cost for both events are closely guarded business secrets, experienced observers have come up with estimates ranging from, “… more than you’ll ever earn” to “… a hell of a lot”. Either way, staging these conventions can run into a seven figure spend as there are always hundreds of major and minor details demanding the kind of attention that can only be lavished with cash.

The next question is obvious. How does the organization throwing such an event recoup its costs or make enough of a profit to make the endeavour worth the effort?

When dealing with enormous outlays of cash, it is important to have an assured base of income. That’s where the tradeshow part of industry conventions comes into play. The majority of the money comes from the rental of space on the tradeshow floor by vendors and sponsorships paid by advertisers. That’s why one always worries when the tradeshow floor space appears slightly smaller. Fewer vendors means lower income and a lower income means a tighter bottom line.