Main Feed - RSS 2.0
This post takes a step away from the business of search engine optimization and marketing but it covers an important facet of the environment, the search-media. This is an issue that is obviously near and dear to my heart. I write it because my tech-hardened heart broke a bit while reading an apology from Search Engine Land editor Danny Sullivan to Wired and the search marketing community.
At issue is a short article published in Search Engine Land last Friday morning. Written by Barry Schwartz, the piece was supposed to be a tongue-in-cheek exposure of a fairly obvious link-building loophole found in Wired’s “How To” wiki. Links placed in its user-generated content area did not have default NOFOLLOW tags!
Naturally, links from Wired.com are weighted with considerable authority. Search Engine Land found out when they saw spammy SEO content that linked back to the “How To” wiki. Seeing an issue of note and noting the implications of the issue Barry wrote the controversial piece which turned out to read like a short how-to on spamming Wired’s “How To” wiki under the link-bait loaded title, “Get a Free Link From Wired”.
