Following Microsoft’s bid to take Yahoo, interest is circulating around another former Internet giant, AOL. According to Marketing Shift blogger John Gartner, Comcast is interested in grabbing AOL’s assets away from TimeWarner which conveniently wishes to shed them. Comcast’s interest is bound to pique Google’s, which already has a 5% interest in AOL.
Interestingly, Comcast and Google want AOL for completely different reasons. Comcast is one of the largest Telco ISPs in the United States. It wants to absorb AOL’s massive base of dial-up and high-speed subscribers. Google is the largest search engine on the ‘net. It wants to take advantage of AOL’s vast user-audience to expand its own advertising opportunities. Google already serves most ads shown at AOL but it doesn’t want to watch AOL’s market-share go to Comcast.
It is possible for TimeWarner to divide AOL into its two component pieces with ISP services going to Comcast and information services going to Google. Perhaps that would be the best move TW’s board could make. Though it makes sense for the worlds largest traditional publisher to have its own mega-network, TimeWarner has never been able to properly serve its info stream via AOL’s network.






















