Main Feed - RSS 2.0
“A cynic is a man who knows the price of everything but the value of nothing.” Oscar Wilde, 1892
The very best search engine on the Internet died today. Early this afternoon, Ask.com announced the layoff of 40-key employees and a radical shift in its focus and development. The property is still active but, if new CEO Jim Safka’s comments to the Wall St. Journal are any indication, the search engine itself is, as of today, lifeless.
“Mr. Safka outlined a new strategy for the search engine that aims to increase the loyalty of its core customers. Instead of trying to build products that would appeal to “the digerati” or “West Coast elite,” as Ask had been, he wants to focus Ask on meeting the needs of its core audience, predominantly women who use the site to ask questions about topics like entertainment and health. To do that, he says the company will launch new products and enhance its technology through efforts like pulling in more community-generated answers.” source: WSJ.com
