EU to say Yes to Google DoubleClick Deal

Thursday, March 6, 2008
Posted by Jim Hedger @ 9:49 am

The CBC, Bloomberg and the New York Times are reporting that European regulators are expected to approve Google’s $3.1Billion acquisition of display ad network DoubleClick sometime next week.

EU approval is the final hurdle standing in the way of the buy-out. When completed, Google’s purchase of DoubleClick will mark the biggest buy in Google’s history, nearly doubling the $1.65Billion spent acquiring YouTube.

The deal with also solidify Google as the largest online advertising channel with an estimated 65% of total online ad-spend moving through the Mountain View CA based company. According to PricewaterhouseCoopers, amount spent advertising online will approach $50Billion in 2009.

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