Archive: March, 2008

The last official hurdle to Google’s acquisition of display marketing giant DoubleClick fell today as the European Union approved the $3.1 Billion sale early this morning.

An announcement from Google was issued hours later stating the acquisition has been completed. In a post to the official Google Blog, CEO Eric Schmidt said,

“I’m pleased to share the news that we completed our acquisition of DoubleClick today. Although it’s been nearly a year since we announced our intention to acquire DoubleClick last April, we are no less excited today about the benefits that the combination of our two companies will bring to the online advertising market.

Because we have been waiting for regulatory approval for our acquisition, we’ve been limited by law in the extent to which we could conduct detailed integration planning to map our way forward. That work will begin in earnest now. Although we don’t have detailed plans to announce today, we will communicate regularly with you about our progress in integrating our two companies.

Vancouver BC, Canada’s emerald jewel of a city will play host to one of the most rapidly emerging search marketing conferences, PPC Summit at the end of this month. Nestled between mountains and ocean, Vancouver is one of the most beautiful and cosmopolitan cities in the world. The conference location at the Sheraton Vancouver Wall Centre will place attendees between the world-renown shopping and dining on Robson St. and the trendy downtown residential canyons of Yaletown.

The PPC Summit is expected to live up to the extraordinary setting it takes place in. According to Clix Marketing CEO (and fellow webmasterradio.fm show-host) David Szetela, the PPC Summit is by far the best place to learn strategies in the paid-search world and to meet many of the primary players who create and foster those strategies.

Scheduled over two days, the PPC Summit follows three unique learning tracks; Fundamentals, Advanced and Advertiser-Specific (day 1) or Clinics (day 2).

The Fundamentals track appears geared to newer search marketers with workshop sessions outlining topics such as Keyword Research and Targeting, Writing & Testing Ad Copy, Contextual Targeting, Setting Bids, and Landing Page Testing and Tuning.