The last official hurdle to Google’s acquisition of display marketing giant DoubleClick fell today as the European Union approved the $3.1 Billion sale early this morning.
An announcement from Google was issued hours later stating the acquisition has been completed. In a post to the official Google Blog, CEO Eric Schmidt said,
“I’m pleased to share the news that we completed our acquisition of DoubleClick today. Although it’s been nearly a year since we announced our intention to acquire DoubleClick last April, we are no less excited today about the benefits that the combination of our two companies will bring to the online advertising market.
Because we have been waiting for regulatory approval for our acquisition, we’ve been limited by law in the extent to which we could conduct detailed integration planning to map our way forward. That work will begin in earnest now. Although we donâ€™t have detailed plans to announce today, we will communicate regularly with you about our progress in integrating our two companies.
An immediate task weâ€™ll undertake over the next few weeks is matching and aligning DoubleClick employees with our organizational plan for the business. This will involve determining the right staffing levels for all functions and will ensure that we have the right people assigned to the right responsibilities within Google. We plan to complete this process in the U.S. by early April.”