PPC Summit Clicks to Vancouver BC – March 31 – April 1

Tuesday, March 11, 2008
Posted by Jim Hedger @ 8:48 am

Vancouver BC, Canada’s emerald jewel of a city will play host to one of the most rapidly emerging search marketing conferences, PPC Summit at the end of this month. Nestled between mountains and ocean, Vancouver is one of the most beautiful and cosmopolitan cities in the world. The conference location at the Sheraton Vancouver Wall Centre will place attendees between the world-renown shopping and dining on Robson St. and the trendy downtown residential canyons of Yaletown.

The PPC Summit is expected to live up to the extraordinary setting it takes place in. According to Clix Marketing CEO (and fellow webmasterradio.fm show-host) David Szetela, the PPC Summit is by far the best place to learn strategies in the paid-search world and to meet many of the primary players who create and foster those strategies.

Scheduled over two days, the PPC Summit follows three unique learning tracks; Fundamentals, Advanced and Advertiser-Specific (day 1) or Clinics (day 2).

The Fundamentals track appears geared to newer search marketers with workshop sessions outlining topics such as Keyword Research and Targeting, Writing & Testing Ad Copy, Contextual Targeting, Setting Bids, and Landing Page Testing and Tuning.

Advanced sessions include Expanding Coverage to Smaller Engines, Tools of the Trade, Local and International Opportunities, Strategies and Tactics, Managing Bids, PPC/SEO Mix, specific Case Studies, and Tracking Results: Offline Conversions, Multiple Actions & More.

The Advertiser / Specific and Clinic sessions (the third tracks) appear most interesting and will likely appeal to the more advanced search marketers. Sessions led by Google AdWords, Yahoo! Search Marketing and MSN Search teams are designed to give attendees access to the actual people who operate the environments we work in. There are also sessions covering Large Advertiser/Agency/SEM issues, Conversion Strategies, Successful Campaign Studies, Improved Keyword targeting, Improved Landing Pages and Writing Targeted Ad Copy.

As with all high-level search conferences, attending the PPC Summit will be a kin to entering a university like learning environment. An enormous amount of information is downloaded by presenters and/or shared among attendees. Shows like this are also sort of like going to Disneyland. No matter how well you schedule yourself, there is no possible way to see or learn EVERYTHING one might want to. Plan your time wisely and, when necessary, use the “buddy system” to maximize the impact of your experience.

It took me a couple of conferences to learn the most important lesson of efficient time management around these events. The best information is found in conversations at the networking sessions, over dinner or over drinks in the evening. Though it makes for a very long day, the rewards of effective networking are extraordinary. PPC Summit is the type of event you come to learn at and, (even if you don’t know it going in), meet a new collaborative partner to work with.

Richard Zwicky from Enquisite messaged me this morning saying he had posted a promotion code for early bird rates. According to his blog post, the URL: http://www.ppcsummit.com/register-vancouver.html?ENQ will save $200 on fees and net the user a 10% discount. (Note: offer good until tomorrow: March 12)

Anyone involved in paid-search marketing who finds themselves in the Pacific Northwest or BC’s Lower Mainland area at the end of March will be doing themselves and their clients a great service by attending the PPC Summit. Great information shared by great people in a truly gorgeous setting. I hope to see many local search marketers there.

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