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Monday, March 17, 2008

Live in New York - Search Engine Strategies 2008

Posted by Jim Hedger @ 7:28 am

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Street Sign advertising SES NY08I am sitting high above Times Square stealing a precious few minutes to get this post up. The largest and most influential search engine conference, Search Engine Strategies, is taking place a block and a half away at the Hilton Midtown. This is the billionth search marketing conference I’ve been at but I have a feeling it is going to be one of the most interesting. A lot is taking place behind the scenes in the search industry and, if all goes according to the very loose plan I’ve devised, much will be revealed this week.

Here’s a bit of what I am following this week:

- The Microsoft/Yahoo thing,

- Google closing the DoubleClick deal (and thus acquiring DoubleClick’s SEO firm Performics),

- The extraordinary breakthroughs we expect for our sister company Enquisite and their paid-search independent third party verification product PPC Assurance,

- The trajectory and future plans for SES conferences,

- What exactly is happening with Ask.com

- Whatever else comes up…

Metamend’s representatives will be getting in later this afternoon so I have a bit of free time before assuming my duties helping them any way I can. That’s a good thing from where I sit… There is so much to do and put in place before anything substantial can get done.

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