Public perception, don’t leave home without it.
Monday, March 31, 2008“Search Engine Optimization is the process of improving websites or web documents with the goal of achieving strong search engine rankings for those sites or documents under relevant keyword queries. Everything else is technique, applied marketing knowledge, analytics and skill.†– me, late last week.
SEO is a ten year old industry and therefore somebody else must have said something similar at some time or another. Often, I get the feeling the mainstream world isn’t listening.
Search engine optimization is woefully misunderstood, even within parts of the greater online marketing community. As very good SEO firms rarely have to advertise, the general public often has no idea what it is SEOs do. When they are exposed to SEO, it is often in ways we would rather they forget. Years of e-mail spam guaranteeing SPECIAL TREATMENT and TOP RANKINGZ on the LARGEST SEARSH ENGINES IN THE WORLD have mildly annoyed most people using commercial email addresses, forming their most frequent contacts with the concept of search engine optimizers. That’s what they are exposed to when it comes to SEO and therefore, that’s what they know. Because that’s what they know, that’s what they think because, until they do some research, that’s all they know. Circles are vicious that way. Again, over ten years into the search marketing industry and we are still tagged as spammers and snake-oil peddlers.
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