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Wednesday, April 2, 2008

Google’s Dewey Algorithm Update

Posted by Jim Hedger @ 8:31 am

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SEOs have observed extremely strange results at Google over the past three weeks leaving many wondering if we are in the midst of a Google algorithm update. It would appear we are.

Yesterday at the WebmasterWorld forum, Google’s quality control czar, Matt Cutts, asked webmasters to comment on what the community was seeing. Matt asked responders to add the word “Dewey” in the additional details section of Google’s reporting form thus giving Barry Schwartz the idea to name this update Dewey.

Dewey’s Details

It is always impossible to write about the implications of an update until the radical changes shown on search result pages (SERPs) are complete. We can’t dissect the algo or make comment on site-elements or inter-site relationships that appear to affect Google ranking until the SERPs stop bouncing around and give us some solid data to work with.

“As with all Google algorithm changes, we’ll have to sit and see everything that is rolled out before having solid comment on it’s effects”, says Colin Cochrine, Metamend SEO, “That said, Metamend uses a number of best practice strategies that are not as subject to algorithm volatility like great content and site structure. A good website is a good website and should rank well regardless of any algorithm shifts.”

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