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Reading through the Technology section of the online New York Times this morning, I was confronted with a question that reminded me why there is a thin edge of hope for Yahoo!. The question itself was very basic, requiring a simple Yes or No answer. The implications of asking me this question, especially this morning, shows the potential depth of one of Yahoo!’s greatest assets.
The question, which is probably meaningless to anyone living in the United States, South America, Europe, Asia, Africa, the Middle East and even most of Canada, involves the fate of a brand-character for a regional beer brewed and sold in British Columbia. Just above the article content, a banner ad asks, “Should the Kokanee Ranger Live or Die?“ Believe it or not, it is a rather important query ringing in the ears out here.
So here I am, sitting at the southern tip of a rather large but isolated island on the far-west coast of North America reading news published on a far less isolated island on the far-east coast of North America and I get confronted with a banner ad promoting a regional beer that has absolutely nothing to do with New York. Neat eh?
