SEO Blog

One of the most important skills of a search engine optimization specialist is the ability to very quickly see the search engine readiness, or “friendliness”, of websites and the web documents housed within them. It doesn’t matter how well a SEO writes or how deep their keyword determination skills go, if a website is unwelcoming to search spiders, documents from the site will likely not rank and will certainly not rank as well as they should.

Making a website search engine friendly is far less difficult today than it once was, partially because of standardization in the way websites are built and spidered, and partially because the search engines themselves are far better at accessing web documents than in previous years. Nevertheless, there are a number of small steps webmasters and search engine optimizers can take to make a website and the documents housed within it as search engine friendly as possible. The first place to start is site structure.