SEO Blog

Earlier today, Metamend Senior Analyst Mark Johnstone issued an advisory for our PPC clients on Google Automatic Matching. Here is a copy of Mark’s advisory:

This notice is to inform you of the recent changes at Google ADWords. Google has implemented a new feature called “Automatic Matching”.

This is the notice we received here at Metamend from Google:

Automatic matching has been enabled in your accounts.
Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad group.

What is Automatic Matching?
For more information on this feature of AdWords please visit Google’s overview.

Metamend’s take on Automatic Matching
Metamend strongly recommends that we disable this feature on your campaign until we can assess the benefits of this addition to Google AdWords. We will also be contacting our Metamend PPC clients individually to discuss the potential benefits of employing the Automatic Matching in the near future.

This feature has been automatically implemented by Google on your current campaigns and we will be going through and turning this component off. Automatic Matching influences a campaign’s daily spend (can use up remaining funds not spent during a given day) and this is the sole reason for us to take a close look at the potential benefits.

If you wish to immediately take advantage of Automatic Matching please contact Mark Johnstone (mjohnstone -@- metamend.com) and he will ensure that this remains active.