Metcalfe’s Law and Social Media Marketing – The Nodes Have It
Tuesday, May 20, 2008Most people involved in technology will have heard of Moore’s Law. Briefly stated, back in 1965 the co-founder of chip maker Intel, Gordon Moore, wrote a whitepaper suggesting the number of transistors placed on an integrated circuit could double every two years. That means the processing power of computing devices could double every couple of years. Similarly, computing devices can get smaller as more powerful chips are created on smaller surfaces. Forty three years later, Moore’s Law still holds true.
A less famous but equally important law, phrased by the founder of 3com and the inventor of ethernet, is known as Metcalfe’s Law. In 1980, Bob Metcalfe figured the value of a telecommunications network is equal to the square of the number of nodes on the network. The addition of a relatively small number of nodes to a network enables that network to serve far more individuals or allows individuals on that network to make far more connections. The greater the number of nodes, the far more valuable the network.

