Quick trivia question… “Why did Google innovate the AdWords advertising system?”
There are a number of plausible answers to that question but the only true answer is, “To make a lot of money.” The plan worked. Google is making so much money, they can afford to take an enormous risk on a fairly safe bet.
A better and more challenging question might be phrased, “Why did Google invent the AdSense advertising distribution system?”
There is only one true answer to that question. Google invented AdSense in order to erect as many digital billboards as digitally possible. AdSense is the program allowing private webmasters to receive income when web users click on Google Ads which are displayed on that webmaster’s pages. The more webmasters sign up, the more billboard space Google enjoys.
The coolest aspect of AdSense for Google is the extraordinary levels of interest and creativity on the part of private webmasters. Google AdWords are contextually delivered, meaning the ad almost always fits the content found on the page they are displayed on. In general Google search results, a query for Blue Widgets will produce any number of blue widget focused AdWord ads, along with several organic references to websites about blue widgets. Choose one of those organic sites, and you might be served a private page about blue widgets that also displays Google advertising. Click on one of those ads and Google splits revenues with the webmaster.
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