Earnest Hemingway is considered one of the greatest writers of the 20th century for good reason. Hemingway had the uncanny ability to boil his sentences to the barest of bones and use as few words as possible to express a point. Where Faulkner could use eight paragraphs to describe the hue, weight and consistency of a door, Hemingway would say it was made of heavy dark wood. Hemingway’s novels were structured so simply yet his stories unraveled with considered meaning. Serious writers get starry eyed in wonder just thinking about the sparse beauty of his prose. The good ones aspire to write like him. A six year old could read Hemingway and walk away understanding at least part of what was written.
Search engine spiders are like six year olds. The same qualities that make Hemingway’s work read so well are essential for search engine friendly site design and structure. Simple beats complex every time.
When envisioning a new website or re-working an existing website, try to keep the structure of the site as basic as possible. Imagining the site as an information tree, if you’ve gone more than three or four levels into the tree, the site is getting too complicated.
Search engine spiders assume the most important information is found near the start of the site. Though they will venture deeper into a site if provided easy to follow link-paths, the bulk of web-pages on the first page of search engine results will likely be from the first or second levels of the websites they were extracted from.
Level 1
www.metamend.com
Level 2
www.metamend.com/seo-services
Level 3
www.metamend.com/seo-services/seo-site-audit.html
Level 4
www.metamend.com/seo-services/reputation-management-
protection/branding-online.html
At no point does the Metamend site venture deeper than the fourth level, and even then we are only putting supporting documents there.
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