SEO Blog

Spread over a vast expanse of territory, most of which is unsettled, Canada is the second largest nation by physical size in the world. It also has a very well educated and well paid consumer base. Long ignored by the far larger market to the south, Canada is now being noted as an important market to concentrate on.

A few months ago, Metamend Vice President of Marketing, Murray Owen, asked a number of the Metamend staff to share our best tips for marketing to Canadian consumers. Murray had been contacted by Natalie Myers, a writer with the well-known Internet marketers’ guide MarketingSherpa, about a two-part series on marketing to Canadians. The first part of her article is running as a special report at the MarketingSherpa website.

link: Special Report: Marketing to Canadians: How to Deal with Language, Cultural, Location, and Regulation Differences

SUMMARY: It’s time to start thinking about marketing to Canadians. The Canadian dollar is strong; most Canadians shop on the Internet, and online ad and keyword-search rates are favorable.

Here’s part one of our Special Report on how to market north of the American border. Includes major challenges, survival tips, promotion examples and plenty of practical tips for making websites appeal to Canadian consumers and be in accordance with Canadian regulations.

Team Metamend has a regular hockey game every Thursday evening at the Boys and Girls Club on Yates St. in Victoria. Open to other members of the Victoria tech community and out-of-town techies, the weekly match is literally a high point of the week for many players.

After taking my lumps last night (and notching at least five truly brilliant assists), I spoke with Robert from Reliable Controls, one of the organizers of the now legendary and semi-regular charity tournaments that Metamend co-sponsors. Rumour has it there is another tournament coming up in less than twelve weeks! (apparently there is a secret lunch meeting being held today to plan the event)

Over the past few years, Metamend has helped raise tens of thousands of dollars for local charities with our hockey tournaments and by participating in other local tech events. Though our form of charitable action might involve the odd slap-shot, hip check and a lot of minor bruising, the games are meant to be fun, relatively safe (it IS hockey after all) and open for anyone of any skill level.