Brilliant Yahoo Brilliant?
Wednesday, July 16, 2008I have to admit to being a bit confused by this advertisement which periodically appears at Yahoo News UK. Actually, I’m very confused by the ad.
The first thing that stands out is the tag line, “Yahoo! aren’t things brilliant”. Even though I am long used to ending the name Yahoo with an exclamation mark, it still looks as if the punctuation needs to be checked. Yahoo! is making a statement that looks like a question.
It’s probably good that they are not asking a question because if they were, the answer would probably be a resounding “NO!” Things are decidedly NOT brilliant, at least not in the purple land of the Yahooligans. I guess that’s the second thing that bothers me about the ad. Not only does it read wrong, it leads the observer to amusing but negative thoughts.
The third thing that bothers me is the name of the product. ymail. Why ymail? y-not? Gmail works for Google so why shouldn’t ymail work for Yahoo!? Because it looks wimpy, that’s Y.
Seriously! When your competitor eats your lunch so badly that you are forced to join forces with your them just to get a bit of their lunch, the last thing a self-respecting mega-corporation wants to be seen doing is further copying that competitor.
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