SEO Blog

Thursday, July 24, 2008

Ballmer Talks Dead Horses

Posted by Jim Hedger @ 1:24 pm
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Microhoo’s over. Really… It’s Dead. Dead as a doornail. Deader than Marley’s ghost. Kauptnick. Nothing to see here. Move along folks. Nothing is on the table anymore and Microhoo is a memory. That’s the word from Ballmer, the talk of dead horses.

“Yahoo for us was always a tactic, not a strategy,” said Microsoft CEO Steve Ballmer at today’s Microsoft annual financial analyst meeting. If the deal had happened, the combined R&D, virtual real estate and search infrastructure might have provided a propellant for Microsoft in its bid to challenge Google. It didn’t and now Microsoft is moving on.

As it stands, Ballmer appears to recognize that Yahoo! is very much weakened, which might have been part of the point in the first place when Microsoft leveled its initial take-over offer. Buying Yahoo! would have cost Microsoft over $40billion, monies the firm now has to invest in a game that Ballmer characterizes as a “two horse race”.

He appears to be content with damaging his competitor if he couldn’t outright take them. The two horses Ballmer refers to are Google and Microsoft with Yahoo! being either a hobbled horse or a lame duck. And so it goes…

Microsoft Live Search on Facebook

Posted by Jim Hedger @ 1:04 pm
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Microsoft is holding its annual financial analyst meeting today. Imagine being Steve Ballmer and walking into such a meeting without an ace hidden up your sleeve. It would a be nerve wracking experience to say the least.

It’s been a difficult six months for Microsoft during which the attempted acquisition of Yahoo! and lingering perceptions about a problem plagued Vista OS have damaged the company’s reputation and sucked vital energy and will. They needed to make a big announcement today, something so totally cool and off the wall, the world would forget about the last six months.

So they did just that…

Satya Nadella, Sr. VP of Microsoft’s Search, Portal & Advertising Platform Group announced that Microsoft Live web search and paid search advertising are coming to Facebook.

Facebook, which has until now not featured a web search option gets another way to monetize its operations. Microsoft gets the convented prize of ever-expanding contextual real estate to plunk its billboards (text ads) on. With over 100 million users around the world, Facebook provides an enormous land-grab for Microsoft’s adCenter program.

Find it!


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