A long Google update is finally ending. Several months ago, webmasters and SEOs began noticing strange micro-fluctuations in Google search results (SERPs). This period of “bounciness” went beyond the generally expected flux in search results sometimes burying Top10 web-pages in the 50’s range and temporarily elevating pages many would not expect to see the back-light of day. As the update rolled forward, more flux was noted though compared with previous Google updates, this one was extremely subtle.
Google index updates are very different than they used to be. A few years ago, whenever Google was making even a minor change in its ranking algorithms, search engine results would be topsy-turvy for weeks. Updates of that period were commonly called, “The Google Dance”, (thus the annual SES San Jose party sponsored by Google is also called The Google Dance).
Today, Google is constantly performing minor updates as its ranking algorithms have become far more complex, often specific to unique pages. When webmasters and SEOs actually notice that something is happening in or around Google’s SERPs, that something is likely larger than normal.
Main Feed - RSS 2.0
Have a question and need quick answers? 
