A human body emits approximately 500BTUs of heat-energy at 98-degrees F., or 37-degrees C. Imagine what a room full of about 7000 people feels like in the intensity of a late summer California day. Welcome to SES San Jose.
Many of the smaller conference rooms have ample air conditioning but the larger rooms start to feel muggy fairly quickly. The minor discomfort is easy enough to ignore however as SES San Jose is one of the premier learning and skill sharing in the industry. With over 80 unique 1.25 hour sessions, there is a tremendous amount of good information to be had here. It’s Monday, the first day of the conference which, traditionally is scheduled to be a somewhat lighter day in order to give attendees and delegates a chance to get up to speed and adjust their bodies to “conference-time”.
This year however, the schedule is anything but light on the first day of the show. To kick off the conference, delegates had the option of a attending one of five seminars, each of which would be considered highly advanced at almost any other search marketing show. My choice was titled, “Death of the Dot-Mobi”, a look at design options for mobile search.
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