Expect a lot of chatter about Google’s spidering and filtering of websites in the coming weeks. There is preliminary discussion in the blogosphere and in a couple search engine optimization forums about strange behaviours seen in site logs and in Google’s search engine results (SERPs). Clearly something is happening though it is far too ealry to know exactly what.
Last week webmasters started discussing the value of anchor text used in links with some suggesting Google is devaluing the power a well phrased link once had. The effect appears to have been noted most on external links from blogs though not so much on exernal links from indexed sites or internal links on indexed sites.
Another point of discussion that has started up today has webmasters suggesting Google is assigning penalties to sites that change or alter the titles of indexed pages within the site. This measure might seems a bit far-fetched for most webmasters. They are page-titles for goodness sake! When one considers dynamicaly driven content might produce a new title specific to the request of the user (Google can now follow simple forms), the chance Google might see rapidly changing titles on indexed documents as a sign that page is violating its Webmaster Guidelines.
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