SEO Blog

Halifax, NS based search engine GenieKnows has released a new embedded mapping feature associated with its local search engine. As traditional desktop search morphs towards searches conducted on mobile devices, local search is becoming far more important to advertisers and merchants and thus to the webmasters who serve them.

The most successful local search marketing campaigns make finding items or services at a brick-and-mortar business as simple as possible. Searchers using mobile devices are most often looking for information on the fly. They might be walking down a sidewalk in an unknown city, navigating through their daily errands or braving the crush of a Christmas season shopping mall. They need precise information quickly. Websites that include maps tend to draw more customers to the real-world addresses they represent.

GenieKnows wanted to make their maps as easy for webmasters to utilize as possible. Until now, Google has provided the only easily embedded map solution for webmasters. When GenieKnows’ local map embedding feature is released publically (likely later this week), webmasters will be able to locate their business on the map, cut and paste a generated code-snippet into their source-code and create a flexible map contained within an i-frame. The whole process takes place on the GenieKnows Local / Business search page.

GenieKnows is one of the few remaining independent search engines operating. Long considered a second teir entity, GenieKnows has been slowly growing its share of the search market by focusing on three specific verticals; Health, Gaming and Local. Of those three, local search is seen by search marketers as the verticle area poised to see the most growth in coming years.

The folks at GenieKnows understand that one of the fastest way to reach advertisers is through the search marketing firms and webmasters who serve them. By making it easier for webmasters to make use of a truly useful mapping feature, GenieKnows is doing the design and marketing community a favour. Check out their local search engine at local.genieknows.com/.