Archive: October, 2008

The tech and search marketing worlds breathed a sigh of relief as Google posted a strong third quarter report today. While most observers expected Google growth, the shear size of the company’s quarterly revenues, $5.54 billion, is pleasantly surprising. Google’s performance is seen as a key indicator of the online advertising sector’s health.

Google is also a key indicator of where digital communication (online marketing and the such) is going.

“We had a good third quarter with strong traffic and revenue growth across all of our major geographies thanks to the underlying strength of our core search and ads business. The measurability and ROI of search-based advertising remain key assets for Google. While we are realistic about the poor state of the global economy, we will continue to manage Google for the long term, driving improvements to search and ads, while also investing in future growth areas such as enterprise, mobile, and display.” – Google CEO Eric Schmidt, Q3 press release.

Schmidt’s quote is carefully crafted. Try reading each sentence as singular statements.

“We had a good third quarter with strong traffic and revenue growth across all of our major geographies thanks to the underlying strength of our core search and ads business.”