Archive: December, 2008

Shares of Yahoo! surged upwards by 7% yesterday on news the former CEO of AOL, Jonathan Miller was mounting an independent take-over bid. As reported in yesterday’s Wall St. Journal, Miller is actively trying to acquire Yahoo! with an offer in the range of $20 – $22 per share.

While many commentators in the financial and marketing sectors cast doubt on Miller’s chances to mount a successful take-over, favourable interest in the attempt demonstrates a belief Yahoo! could be a viable operation under the right leadership.

Virtually everyone, including folks at Yahoo! has conceded dominance in the search space to Google. What tends to be forgotten when people write-off Yahoo! as a second ran in search is that Yahoo! remains the world’s largest content network and the most visited domain on the Internet. Yahoo! is still an online superpower but it has languished under its current and previous leadership for over half the decade.