Archive: December, 2008

Taking a step away from reviewing the major news stories of the year, I thought I would take a look at the predictions I made for 2008 at this time last year. I didn’t do too badly by my loose scorecard though I was way off on the prospects of banner advertising in 2008. Here’s a look at what I thought would happen and what actually did happen in 2008…

1/ As we are starting to realize about Global Warming, the pace of change is accelerating exponentially. In 2008 what we have known to be solid ground is going to get rather swampy, much like the permafrost around Hudson’s Bay.

This prediction was easy and correct. The search and digital marketing environment is feeling as solid as ice right now. Ice is extremely solid as long as conditions are right but rapidly melts when conditions change. Dozens of well known search marketers changed jobs or found their positions eliminated this year, mostly due to the economy. The state of conventions and conferences is in question as well as the economy takes its toll on extra expenses and travel budgets.