Archive: January, 2009

Let’s assume we’ve all made it into 2009 in one form or another, some of us maybe showing the scars of recent beatings on the stock market, some of us frantically searching for a flashlight in the face of dark uncertainty on the road ahead. There’s no need to crawl away into the woods, though. We know some things to be true in the coming days – Obama will be marching down Pennsylvania Avenue, auto workers will be down to their last fingernail, bailouts will try to white wash Wall Street, and people, otherwise known as customers, will still be searching for what they require. Yes it’s true, no matter what the brand of uncertainty is on the street, business will still go on – but here’s the catch – in the year ahead, all of us will have to be better at what we do to make the same buck we made two years ago. And that’s why we need to re-engage with the basics of Search Engine Optimization, to make sure we are standing on firm foundations before we reach.