Archive: January, 2009

If we place the term targeted marketing under a microscope to get a snapshot of its DNA, we’ll likely find a string of keywords linked together in a cohesive chain. Increasing the magnification a few degrees further, we see that the real building blocks of SEO are words that are key designators. To help explain this, you need only to look at a book on your desk. If you have a book of non-fiction handy, flip to the back. Chances are, the book you’re holding has an index at the rear of the text. What you see before you is a list of keywords, that is to say, words that are essential for the definition of the material in the book. If you think of a book as a living thing, the key words are the DNA used to build the book.