Archive: January, 2009

So you’ve grabbed a pencil and dashed down all the keywords that you associate with your business. You’ve been frugal in your choices though – words like invigorating are probably more associated with how your business makes you feel so they don’t make the list. You keep the list simple by keeping the list general. Take as an example the sporting goods store – the first item on the list should be…sporting goods. Once you have your list of key words you might expect to be buying the Dallas Mavericks at any time, but there is another job to be done before we can go any further. You need to see if your lists of keywords match the phrases the seekers are typing into the search bar. This is where phraseology comes into play.