Good Post!

To be clear I do not trust everything that Google says or does however one thing you can always count on is Google doing what is best for their company (Like any good company should).

So when you say

“Voices from inside the Google campus are adamant that it is not in their best interests to squeeze the customer for erroneous clicks”

I believe them!

When you look at where the dollars are, it is in the advertisers. When you look at the numbers in profit that Google makes compared to the potential revenue lose from a advertisers stopping or cutting back their campaign spend due to click fraud it pales in comparison.

Because of this need to protect their main revenue I firmly believe that Google wants to prevent the fraud as much if not more than the rest of us.

It comes back to the old saying “Don’t bite the hand that feeds you”

If someone is giving you millions in ad spend each year why try and squeeze and couple extra thousand at the risk of loosing it all.

Just my opinion though …. The floor is open for all you internet guru Google haters out there to put me in my place!