Archive: January, 2009

Now it’s time to get into the nuts and bolts, the real chicken and the egg of the matter. When you originally courted the Web with your fancy new website you hopefully did your due diligence before publishing. Hopefully, you or somebody in your pay, conducted keyword research on your type of business and from this investigation came a list of keywords and key phrases. And from this list, you or a professional SEO writer, crafted your site’s content. This is worth a short side trip here – the SEO writer, if he or she is worth their salt, will marry compelling description with the targeted keywords, building an optimized presentation of the material that not only reads well but compels the consumer to complete a transaction. This is how SEO puts the Oh Yeah in optimization.

In a perfectly optimized world, the title tags should not be written until the SEO writer puts the pen down with an accomplished smile. Your visible text should be riddled with the most relevant keyword phrases derived from your keyword research and this title tag business should be like a hummingbird stealing nectar from a flower. If it’s not, your text is faulty and needs to be rewritten until the targeted gems shine like Mister Clean’s head. Notice the similes? They are descriptions around the key phrases.