Comments on: Digital Advertising: Cashing In On Efficiency http://www.metamend.com/blog/2009/03/04/digital-advertising-cashing-in-on-efficiency/ Search engine and Website Marketing tips, information, news and opinion from Metamend's team of SEM and SEO experts. The Metamend Blog covers SEO, search engines, search trends, search engine optimization and marketing. Thu, 19 Aug 2010 01:58:42 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Max Smith http://www.metamend.com/blog/2009/03/04/digital-advertising-cashing-in-on-efficiency/comment-page-1/#comment-73065 Max Smith Mon, 06 Apr 2009 18:24:33 +0000 http://www.metamend.com/blog/?p=994#comment-73065 I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on AllPublicists.com (it’s a free service), and got many low-cost offers from publicists. One firm for example, called Publicity Guaranteed (PublicityGuaranteed.com) doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option or am I missing something? Are there any studies on the subject? I run a small company and the recession makes me re-examine my advertising budget. I ran across claims that publicity may be much more cost effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses but in doing my research I posted my project on AllPublicists.com (it’s a free service), and got many low-cost offers from publicists. One firm for example, called Publicity Guaranteed (PublicityGuaranteed.com) doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option or am I missing something? Are there any studies on the subject?

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